White Hat Guys

Where the crowds congregate so too does the money. There is no point to being the number one site that no one is looking for. The key to making money is the art of noticed by a crowd of buyers looking to spend their cash. Duuuhh! So how does one go about standing out among so many other well established web sites?

Positioning! If you have not read Positioning: The Battle For Your Mind then you should stop everything and read this book. Simply put positioning is the ability of getting your ideas communicated clearly in very crowded marketplace. It is more important to be first than the best when it comes to marketing online. This does not mean that quality is not important. You should strive to over deliver to every one of your customers. The main point is that you will not knock off the number one (or number two or ten for that matter) just by having the best product. Your message “I have the best product EVER!” will never get communicated to your potential customers.

The key to gaining a foothold is to carve out a unique position within the marketplace. One example is selling lettuce. It is a commodity. It is cheap and has little profit. How does one stand out selling a commodity and make high profits? One very profitable method is to change the form of the product. Most everyone intends to chop lettuce up for salads. So why not sell lettuce pre-chopped in a bag? An obvious idea that the market overlooked. The first business to offer chopped lettuce in a bag made a killing. What about the second company to offer bagged chopped lettuce? Who cares! That is exactly what the market will say too.

How does this relate to marketing online? Simple. It is not an effective strategy to create a better product. You must seek out a different product or make a significant change to a current product to meet an existing need or want (ie. something a person would be willing to pay money to get!). These ideas are out there in the open completely hidden from everyone. Bagged chopped lettuce is a great example of this concept. The first mover who discovers this new idea and brings it to market will reap the profits. Even better, the first mover will be shutting the door on competition.

How does one find these ideas? The White Hat Guys have developed a step by step method using unique software tools to help you identify these money making ideas. Check out how you can be profitably noticed today!