You have been introduced to why you should be testing every part of your sales page. You have also learned some simple and inexpensive ways to begin testing right now.
If you really want to maximize the profit pulling potential of your sales page or web copy, then it is time for you to start using multivariate testing methods.
What is multivariate testing?
It is simply the testing of multiple things (variables) at the same time. The real power of this method is to maximize the amount of information that can be gained from every unique visitor to your site. If you are paying to drive traffic to your sales page, then this approach can save you loads of money. You can make real money making changes by quickly maximizing your conversion rate.
Multivariate testing is sometimes referred to as Taguchi testing. This is just one popular form of multivariate testing. Not all multivariate tesing is Taguchi. The software can be complicated to setup and run. It can also be expensive. Just keep in mind that you are reaping money by improving your conversion rate.
One of the cheapest and best products for multivariate testing is KaizenTrack (not an affiliate link). This is the software we bought and use. A google search on “taguchi software” will give you plenty of options if KaizenTrack doen’t meet your needs.
1 response so far ↓
1 Stephen Dean // Mar 19, 2008 at
I’ve noticed a lot of people are hesitant to get started testing. So right now I’m having a special on multivariate testing at my site. I set it up for you and run it monthly. Check it out if you’d like.
Cheers,
Stephen
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