White Hat Guys

Trying to beat your competition by lowering prices is not always the best strategy. In fact doing this can actually reduce your sales. For example…

If your price is too low, people look at your product and wonder why the heck you’re charging so little. If your brand spanking new piece of advanced technology software is really as good as you say it is, then why does it only cost twenty bucks?

Never price yourself so low that people will look and think “wow that’s a quality sounding product, and look how inexpensive it is.”

That’s not what they’re saying at all. They’re actually saying, “Wow, look at how cheap that costs. It can’t be that good, otherwise it would be more expensive”!

In the end, it’s all about perception. And pricing goes along way to how the value of a product is perceived. So in effect, you can add more value to your product through a higher price.

It’s more likely you will sell more copies at a higher price, provided it’s reasonable. Otherwise you are probably placing doubt in the mind of your potential customer about the true quality of your product.