White Hat Guys

When you send an email to your list you’re basically trying to sell a point. So you need to convey this message in a manner that is unintrusive and achieve your desired results. There is no more effective way of doing this than combining a proven structure with effective copywriting methods.

Copywriting is the art of using compelling content that highlights a service or product as an attractive, desirable and useful item that the reader simply must have.

But before you begin to write your content, you first need to structure it correctly:

1. Subject Line - Your subject line will make or break your campaign. If you can’t get your reader to at least open your email, then your campaign is dead in the water. So you need to pack a powerful punch that invokes curiousity to compel your target audience to find out more.

Check top magazine article headlines of the day to see what’s working best and tailor these examples to fit your own requirements accordingly.

2. Opening Line - Draw readers in with a great opening. Look to top articles in the news for ideas and reach out and grab your readers in a similar fashion.

3. Main Body - Keep this focused on the main benefits that your product or service offers your reader. Present credible info - not hype. And include testimonial when possible to back up claims.

Within your main message you need to sell your product with good, old-fashioned copywriting techniques. Sell your subscribers on reading more by getting them to take your desired action, such as clicking on a link or communicating in some other way to show they got your message.

The secret is to balance the right blend of benefits of your product or service in your email copy. In order to do this, try some of these things…

- State your offer in a personal way, since the focus is all about the customer - i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.

- Focus on customer benefits; people like to save money, join and be a part of something, learn more, earn more, etc.

- Offer multiple benefits in bullet form that target the needs of your readers. And remember to write them from customer’s point of view.

- Thoroughly describe the product. Give the customer all the information they need on the product or service in order to allow them to make a well educated decision.

- Create a call to action. TELL your reader what to do step-by-step. Click here, fill out the form, hit submit, go to this link, etc

- State your USP (unique selling position) to differentiate yourself from competition. For example, tell them why they should buy the product or service from you and not your competition.

Rewriting your message so that it focuses on marketing copy can help readers feel more comfortable - and it can have a significant impact on your results. Now there’s a win-win!

What you have just read is just a mini-overview of one of the many courses offered through the White Hat Guys training site. Our training takes you in simple steps from concept all the way to profitability. See the course overview at White Hat Guys

Tags: seo, internet video, marketing advisers, marketing funnel, list building