White Hat Guys

Gary Halbert was an outstanding teacher of direct response copywriting. His newsletters are a treasure trove of instruction on the art of effective copywriting. His ideas transcend time and media. Gary’s thoughts will be relevant as long as humans are buying things. His ideas work on the Web as well as […]

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When all is said and done, most people create an online business for one purpose -to make money. Some want to make a few extra bucks, others want to make a full-time income.
But regardless of everyone’s individual goals, I think you will agree that we all want to make additional income from our online businesses.

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Advertising copywriting, or ad copy, is nothing more than salesmenship in print. The purpose of copywriting is to sell. Period.
That’s all a copywriter’s job is supposed to be. A copywriter either sells through copy or looks for another job.
If you want a successful online business you need to write copy […]

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