White Hat Guys

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to buying traffic. All in anticipation of a big payday.

However, a lot of these marketers have forgotten the single most important factor that will affect their product sales…

…the “sellability” of the product!

When you begin creating products or buying rights to a certain product, the most important factor you must take into account is the demand. In other words…

Do people even want the product?

It is simply senseless to waste a month’s time preparing a product, setting up the website and a salesletter only to find that people aren’t even interested in what you are offering. Much less even raise an eyebrow at it!

Think about it. Your goal is to earn an income by delivering a product to your customers. In order to do this, you must make sure your customer wants to actually buy your product in the first place.

How do you find out if they want your product?

Simple.

Just ask!

Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an internet connection.

Let’s say you have this brilliant idea on creating a step - by - step instruction on how to cook Malaysian food. First, you must find out if anyone is interested (or even heard of) Malaysian food.

To do this, go to a food - related forum and ask tactfully if anyone would be interested in learning Malaysian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Malaysian food, or you will be accused of spamming.

Another technique is to actually giveaway a few samples of your Malaysian recipes to test the waters. Once you know how the forum members react to them you will know to move forward are drop the idea.

If they show enthusiasm for learning more, then you definitely have a market. If they show no interest, then maybe it is time to look for a new idea to market. You save time in the long run because you don’t have to find out the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess.

You will quickly learn that where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

Tags: marketing funnel, list building, internet video, profit funnel, seo