Books Are Your Best Value For Business Building

February 20th, 2008 · No Comments

There are tons of business books out there. Most of them are crap. Not only will they waste your time and money, they will often lead you astray.

The key is to find those few but life changing business books.

You can even get some really great books for FREE!

One book everyone involved in Internet Marketing should read is Scientific Marketing by Claude Hopkins.

Here is a sample:

Remember that the people you address are selfish, as we all are. They
care nothing about your interest or your profit. They seek service for
themselves. Ignoring this fact is a common mistake and a costly mistake
in advertising. Ads say in effect, “Buy my brand. Give me the trade you
give to others. Let me have the money.” That is not a popular appeal.

The best ads ask no one to buy. That is useless. Often they do not quote
a price. They do not say that dealers handle the product.

The ads are based entirely on service. They offer wanted information.
They cite advantages to users. Perhaps they offer a sample, or to buy
the first package, or to send something on approval, so the customer may
prove the claims without any cost or risk.

Some of these ads seem altruistic. But they are based on a knowledge of
human nature. The writers know how people are led to buy.

Here again is salesmanship. The good salesman does not merely cry a
name. He doesn’t say, “Buy my article.” He pictures the customer’s side
of his service until the natural result is to buy.

Another good piece is Acres of Diamonds: our every-day opportunities. This is an old speech that has changed lives ever since it was first given. It is a great work on success.

Dont forget to check out these life changing business books.

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