White Hat Guys

Today, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.

However, the difference between a profitable blog and a non-profitable blog is the way the blog is actually written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favorite author?

You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor.

However, the most important point is people like to read “light” stuff - most of the time. You see, when people log on to your blog, they are not only looking for information but they are also looking for information they can obtain easily and in a relaxed manner.

So, to attract more visitors, as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. Just as I have talked about many times in the past this is content and it needs to be “quality” content!

This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a good sense of humour. So try to add funny comments in your articles where they are suitable.

Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation with just one person. Why? This will make your visitor think of you more as a personal friend rather than a person of higher authority or some faceless figure on the other side of the world!

Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Having a distinctive personality in your blog would make a huge difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.

So, the lesson for today is to simply write as an equal friend to your visitors. Write to them as if you’re talking to a single person and establish your own personality on your blog.

Tags: internet video, marketing advisers, marketing funnel, list building, seo